288 Lunenburg St
Directions Fitchburg, MA 01420

  • Sales: (888) 780-5898
  • Service: (888) 680-5818
  • Parts: (888) 588-3596

490 Old Union Turnpike Lancaster, MA 01523

At Ron Bouchard's Auto Stores you are more than a customer, you are our reputation!

  Chantel with her Nissan Sentra!

Marcia with her Honda Accord!

Mr. Santiago with his Ram 1500!

Mr. Crossgrove with his Honda Insight Hybrid!

Shequita with her Ford Fusion!
Mr. & Mrs. Kalwowski with their Chrysler Sebring!

Mrs. Wilcott's Granddaughter seems to
like the Nisan Titian too!

Tracy with her Ford Focus!

Mr. & Mrs. Miller with their Dodge Grand Caravan!

Christopher and friends with his Mazda!

Vivian with her Kia Sportage!

Mr. Orgando with his Chrysler Sebring!


Mr. Pruitt with his Dodge Charger!


Norm with his Toyota Tacoma!

Mr. Couture with his Ram 1500!

Read what others are saying:

"I've been with Ron Bouchard's Honda since 1987 & have recommended his dealership to others many times. Everyone there is always great!"
                      - Barbara Jablonski

"Our salesman was very accomodating and knowledgeable of the Honda line or products. At no time did my wife or I feel pressured, as is usually the car purchasing process, and it was a pleasure dealing with your staff. They did not fir the negative stereotypical mold of car sales persons and we're appreciative of this."
                           - Dr. Alan & Harriet Chates

"It was a pleasure doing business with you. A better experience than my previous car purchase was. Keep up the good work!"
               - Anonymous

"This is the fifth car I have bought from Ron Bouchard's - I have never had a complaint, their service is excellent."
                 - Diane Perkins

"This was our second vehicle leased and wouldn't go anywhere else to get another vehicle. The staff & whole process from start to finish was top notch. Thank you."
               - Anonymous

"I was very satisfied with my experience. I will tell others what a great experience I had at our dealership."
          - Mark B

"At Ron Bouchard's we were treated honestly, fairly, and we were very satisfied with the whole experience. The customers needs really do come first."
     - J.J.
 
"This is a great dealership. My car was fixed properly. the price was exactly what they quoted, and they finished it in less than 1 day."
            - Marty Garvey
 
"All in all a good experience. No pressure, no hassle. Very satisfied."
            - Anonymous
 
"I would definetly recommend Ron Bouchard's to anyone who wants a laid back, no pressure atmosphere while car shopping."
            - Amy Elizabeth
 
"Went for service and was treated right, thank you."
            - Paul D'Agostino
 
"I bought my first vehicle (2009 Honda CRV) from Ron Bouchard's Auto Stores... It is a very good experience starting from quoting on the internet, till driving off. Very professional."
            - Stephen
 
"We will recommend Ron Bouchard to our family and friends... No games at this dealership!"
            - Kim & Brian Bartlett
 
"Great experience. they took the time to meet all my needs, no hassle pricing and followed through with all my expectations. Would def do business again."
            - Anonymous
 
"Being a small business we needed parts delivered asap. You guys were the fastest and best priced on the parts we needed."
            - Auto-Medic
 
"Every employee that I have had experience with so far at Ron Bouchard's is courteous and extremely helpful. I would recommend stopping by to see what they can provide when looking for a new or used car."
            - Anonymous
 
"When I have to buy a car again I would definitely go to Ron Bouchard's. The service and professionalism was outstanding each time I had to use them."
            - Dianne Pollard
 
"We went shopping for our new family car this weekend. We narrowed our choices down and headed off to Ron Bouchards for a 2009 CR-V. I bought my new Honda from Curtis and Bill. They worked very hard to get me top dollar for my trade. They made the buying experience very enjoyable. It was a straight forward deal. No games played here."
            - Bill & Jill
 
"This place Rocks, I bought a 2009 Honda Accord Coupe today and was very happy with the sales team... All and all, I would do business with them again and will buy my next car from them."
            - Anonymous
 
"The overall experience was great. Sales person was very helpful and have worked with their service center before and were very happy with them."
            - Donald Klein
 
"I had a fantastic experience with buying a new Kia Soul! at Ron Bouchard with Noah... Things were explained to me throughout the whole process. I was happy with both the sales and finance end of things; in fact everyone I encountered at the dealership was friendly and pleasant and genuinely so."
            - Anonymous
 
"Just want to give a BIG THANK YOU to all the guys at Nissan! Thanks for taking care of our family during our time of need. You've been to great and we're very grateful."
            - Lakisha Nunez
 
"I am new to the area. I locked my keys in my old 2001 Honda Accord and called the Service Department in a panic. They were unbelievable! They managed to get a key to me within an hour (2 towns away) and were so pleasant about it."
            - Anonymous
 
"Our experience with Ron Bouchard Kia was excellent from the first phone call to the moment we were driving our Kia off the lot. Friendly, responsive and willing to work with us, Michael and Yao took care of our every concern, were respectful of our desires and dislikes and provide the exact car we dreamed of right down to every detail... Our expectations were met in every way and we will gladly refer any of our family, friends or associates to Ron Bouchard's Kia. Thank you for a pleasant, no pressure, helpful experience."
            - The Morrows
 
"All 3 sales people (Eddie Osorio, Tania Audet, Michelle Kennedy), were excellent, low pressure and very helpful. When it came time to make our best deal they were very easy to work with and did not play the typical waiting game that most dealers do. The Sales Manager  was very straight forward and pleasant. He even came in on his day off to help close the deal. Our trade was very fair as well. They were receptive to our research on what its trade-in value should be and were very competitive. The business office was also excellent. Ali worked hard to find the best financing deal possible. This is our second purchase at Ron' Bouchard's Honda (Formerly called The Honda Store) and both times were very pleasant experiences. Highly recommended."
            - Scott & Lesley Glorioso
 
"This Kia dealership and our salesperson - Matt Gledhill are first class! Courteous,friendly, ability to answer all our questions and concerns. Matt was patient and able to guide us through the whole process. The sales manager Michael made the paperwork process clear and quickly processed everything-amazingly in just one day...I chose the Kia plus in the morning, returned with a cashiers check in the afternoon, they had registered and plate was on it, prepped it, detailed it, filled it with gas, introduced us to the service manager and assistant and we drove away- again this happened all in one day!"
            - Judith Leonard
 
"After going and looking at used and new Toyota Tacoma's I went on line and searched for other vehicles! I was notified by Ron Bouchard's Nissan and set up an appointment for 4pm. That's when I met Bob Brachel, he was very helpful and showed me a new 2011 Nissan Frontier. He explained all the different options and the differences between the Frontier and the Tacoma. After going for a test drive and sitting down to do the numbers for my trade and rebates and telling him about my budget we worked out a number I could afford! After telling Bob I needed to talk to my wife first he said no problem and to call him if I made a decision. I have bought six new vehicles in my 55 years and must say that with Bob there was no pressure or gimmicks!"
            - Rick
 
"Between my own personal cars and my business, I have purchased 8 cars from them within the past 3 years. Their prices and service are excellent. They even helped me out with one wacky deal where I traded-in two cars for one new car. If you want to buy a Honda, Nissan, Kia or Dodge, go see Bree, she's great!"
            - Doug Gilmore
 
"My salesperson Michelle Kennedy was great. She was extremely patient with me. (It took me close to a year to buy the car). She answered all my questions and always got back to me quickly. She had great follow up skills to keep in touch with me when I wanted but not pester me. I had an issue with the business manager and she went to the sales manager and general manager and straightened it out for me. I would highly recommend her to anyone."
            - Anonymous

"Bree was so great when it came to helping us buy our new 2011 Honda Odyssey... She gave us NO pressure, which we definitely received at other dealerships, and gave us the bottom line price on the vehicle. She also went over and above to give me a comparable rental when my roof racks were put on. She offered to bring the car TO MY HOME, 45 minutes away, if I needed her to!"
            - Mr. Moore
 
"The sales person was very knowledgeable about his products as well as his competitors products. He is easy to deal with and "fun" to talk with. The car we just bought (a CR-Z) is the second car we bought from him this year. We have been customers of this dealer for 15 years and bought 4 cars there. We have never had a problem with the service department or with the quality of any of the cars we bought from them. During this time period we have owned cars from 5 other car companies and in general they were all a pain to deal with and the other cars needed frequent service (compared to our Hondas.)"
            - Anonymous
 
"Bree Hardin answered my request for internet pricing on a 2010 Insight along with three other local dealers. The quote was clear and never changed. When she called to follow up on the quote she was friendly, knew the product and was able to answer any questions or concerns professionally. They did not have the car I wanted and let me know BEFORE I arrived! They were able to get a car for me to test drive within 24 hours, called when she said she was going to call and followed through with every promise. The car was just what I was hoping for and the price was competitive. The financing person was straightforward, understood that I would not be adding extras and explained my options clearly without any pressure... I felt valued as a customer, treated with respect and the process was seamless with no last minute surprises to sour the great feeling of finding just the right car at the right time!"
            - Donna Pease

Contact

288 Lunenburg St
Directions Fitchburg, MA 01420

  • Sales: (888) 780-5898
  • Service: (888) 680-5818
  • Parts: (888) 588-3596
RON BOUCHARD'S AUTO STORES
488 Old Union Turnpike
Lancaster, MA 01523

Make an Inquiry

Sales Hours

  • Monday 9am - 8pm
  • Tuesday 9am - 8pm
  • Wednesday 9am - 8pm
  • Thursday 9am - 8pm
  • Friday 9am - 6pm
  • Saturday 9am - 6pm
  • Sunday 11am - 4pm

Service Hours

  • Monday 7:30am - 6pm
  • Tuesday 7:30am - 6pm
  • Wednesday 7:30am - 6pm
  • Thursday 7:30am - 6pm
  • Friday 7:30am - 6pm
  • Saturday 8am - 4pm
  • Sunday Closed
See all department hours

Dealership Hours

  • Monday 9am - 8pm
  • Tuesday 9am - 8pm
  • Wednesday 9am - 8pm
  • Thursday 9am - 8pm
  • Friday 9am - 6pm
  • Saturday 9am - 6pm
  • Sunday 11am - 4pm

Parts Dept. Hours

  • Monday 7:30am - 6pm
  • Tuesday 7:30am - 6pm
  • Wednesday 7:30am - 6pm
  • Thursday 7:30am - 6pm
  • Friday 7:30am - 6pm
  • Saturday 8am - 4pm
  • Sunday Closed

Service Dept. Hours

  • Monday 7:30am - 6pm
  • Tuesday 7:30am - 6pm
  • Wednesday 7:30am - 6pm
  • Thursday 7:30am - 6pm
  • Friday 7:30am - 6pm
  • Saturday 8am - 4pm
  • Sunday Closed
    The explosion of social media has encouraged businesses to review their practices concerning the handling of customer complaints. This is a good thing. However, a small portion of customers believe that if they write, or threaten to write, a bad review they will be rewarded with cash, discounts or bargains, even if their complaint is not valid. Some companies, fearing negative reviews, may bribe customers or allow themselves to be extorted for a good rating. We will not do this.

    We encourage honest feedback, and if we realize we have made a mistake, we will go to any length to fix it. Every one of our customers is treated with respect, courtesy, and charged fair prices. We try to turn every experience, even a negative one, into a positive outcome. Without our customers we are nothing.


    Marlin Knight

    Chief Operating Officer